Jun 27, 2024

AR is poised to disrupt businesses across industries

Image Generated by AI – DALLE-3

Augmented Reality (AR) is no longer a futuristic tech fantasy –it's here to change various industries. Apple's Vision Pro announcement and release has thrown AR into the limelight, showcasing its vast potential to revolutionize industries. The transformative impact of AR offers businesses a unique opportunity to innovate, enhance customer experiences, and secure a competitive edge.

The Current State of AR Technology

AR has always been closely tied with virtual reality (VR). Both technologies have recently seen significant advancements in the sophistication of hardware and the development of software applications. Tech giants are fervently pushing the envelope, investing in both technologies to create more immersive, efficient, and engaging experiences. 

The introduction of devices like Apple's Vision Pro marks a pivotal moment in the AR/VR conversation, indicating a potential shift towards more mainstream adoption and integration across different sectors.

Image provided by Apple

Is the Vision Pro AR or VR?

Apple dodges this distinction by referring to the new headset as spatial computing. This is because when someone uses the Vision Pro, the pass-view video can make it feel like AR – it looks like the computing is happening in your space, like your living room. However, despite the appearance to the user, everything that they are seeing is virtual. They are looking at two incredibly high-resolution screens, which technically makes the device VR. 

The distinction of spatial computing is helpful for Apple as they attempt to communicate a new in-between version of AR and VR. It could be argued that Apple is attempting to shift to complete augmented reality computing, but the technology isn’t ready right now. So they use VR as supplemental technology for now.

Knowing that the aim is most likely a hybrid approach leaning more toward AR, a wide variety of industries could benefit from using augmented reality. Though many are already implementing the technology through phones, headsets, and other devices may further aid the adoption by consumers.

Industries on the Verge of AR Disruption


In retail, AR transforms the shopping experience by enabling virtual try-ons and in-store navigation, allowing customers to visualize products in their own space before making a purchase.

It isn’t difficult to imagine a more immersive version of putting virtual Ikea furniture in a space to test it out. 


AR brings a new dimension to education, making learning more interactive and immersive, facilitating a better understanding of complex subjects through visualizations that leap off the page.

For bio-chemists, interacting with proteins at large scales and studying them more thoroughly can help students understand what is happening..


From surgery to rehabilitation, AR enhances patient care by providing doctors with real-time data and visual guides, improving outcomes and patient understanding of treatments.

There is further room for doctors to have immersive trainings and for patients to access more realistic connections through an AR experience – such as the elderly being able to connect with their family.

Real Estate & Architecture

AR allows for virtual property tours and architectural visualizations, helping buyers to visualize spaces and make informed decisions without being physically present.


AR is streamlining assembly lines and maintenance processes in manufacturing, reducing errors, and increasing efficiency by overlaying digital information onto the physical world.

AR Game Pokemon Go –Photo by David Grandmougin on Unsplash

Challenges in AR Adoption

Technological limitations, the need for infrastructure development, privacy and security concerns, the high costs associated with AR development, and the need for specialized skills for creating the software all pose issues for adoption.

Perhaps the largest challenge is the price. Consumers and businesses would be looking to spend $3,500+ for a premium AR headset like Apple's. Further, the headsets aren’t well designed to be a shared device, increasing the cost per household or business even more.

Business Benefits of Adopting AR

At this point, integrating AR into business operations can enhance customer engagement and satisfaction, provide innovative training and operational efficiencies, create new marketing and sales opportunities, and reduce costs through virtual simulations and remote assistance. 

Businesses with the capital and systems to deeply integrate AR are poised to be ahead long term. The world has been on a journey toward AR and VR since before the 1960s, and the technology appears to be finally catching up to a consumer-led revolution. 

Existing companies implementing AR today or new companies built on AR experiences could enjoy early adoption gains. It isn’t difficult to imagine a future where most consumers own an immersive AR device that uses AI to create phenomenal customer experiences.

The future of AR

The surge in AR's popularity, driven by advancements like Apple's Vision Pro, signals an opportunity point for businesses across industries. By embracing AR, companies can unlock new levels of innovation, customer engagement, and operational efficiency. The journey into AR is not without its challenges. Still, the potential rewards make it an exciting prospect for any business looking to secure a competitive advantage in the digital age.

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