Brilliant Mentors

Doug Fox is a LaunchX mentor, passionate startup branding champion, and motivating coach. He wrote this article which appeared on September 15, 2016 on LinkedIn.

This article was published on LinkedIn by LaunchX mentor Rahul Abhyankar, Co-Founder of the Insititute of Product Leadership.

When I started my journey with 1THING, I didn’t know I would be handling a brand on my own. A brand which I feel would lie at the core of the knowledge base for our design network. I never expected this to happen. But then again, start-ups.

Your start-up will only become a successful business with the right preparation - a good startup checklist. This may sound simplistic; however, careless preparation is the most common reason why many initially promising businesses fail to flourish. There are many hurdles on the path to a successful business concept, but most can be overcome.