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LaunchX
Business Startup
Article Library
We will be adding weekly to the LaunchX Article Library, bringing you original articles on various aspects of business startup. See the latest articles here. If you have a topic you’d like to see covered here, please contact us.
Getting Started Articles
Starting a Business? Why You Need to Know the Basics of Business
Starting a business one of the best ways to take control of both your work life and financial future. But, in order to be successful, you need to know more than just the operations of your business, you also need to know the basics of business. Read more about why you need to know the basics of business when starting a business...
'Bama and Startups -- Lessons from Coach Saban
With the University of Alabama's football team's recent meteoric rise from a team with problems to a National title, attention has been focused on how Coach Nick Saban was able to accomplish this feat. There are great lessons from his approach for business startups. Read more about business startup lessons from Alabama’s Coach Saban...
Starting a Business? Should You Keep Your Day Job?
The decision on whether to keep or quit your existing job when starting a business is very dependent on the type of business you are starting, the capital and other resources you have available, your tolerance for risk, and your ability to balance competing demands for your time. Consider these factors when making the decision whether to start your business full time or part time. Read more about deciding whether to stay employed while starting a business...
Starting a Business in 2010? Take Care of Yourself
Starting a business can be both mentally and physically demanding, so the better shape you are in and the better you take care of yourself, the better able you will be to take care of business. Here are some tried and true methods to take care of the entrepreneur. Read more about taking care of yourself while starting a business in 2010...
Time and Money are Inversely Proportional When Starting a Business
While the dream of starting a business over-capitalized and having it hit profitability the first few weeks is a fabulous fantasy, the reality is that successfully starting a business requires adequate capital and the time to fully develop the business. You can however, make up for a deficit of one with more of the other. Read more about the balance between capital and time when starting a business...
Read more articles about Getting Your Business Started
Business Planning Articles
Got a United States Patent? Get a few more...
Securing a US patent for your invention or innovation is a standard first step, but savvy inventors should seriously consider broadening that protection to the rest of the world (or most of it) as well. There are significant advantages to expanding the patent protection of your invention beyond the United States. Read more about why obtaining international patents for your idea will help your business...
Starting a Business -- Setting Realistic Expectations
If you start your business with realistic expectations, it will be far easier to weather the tough times that are likely to hit you during the first year. By carefully planning the business, you will be prepared for the rich rewards of owning your own business -- financial independence and controlling your destiny. Read more about how to set realistic expectations for your business startup...
Successful Business Startups Focus on the Details
As a business owner with plans to build a thriving company, it is important that you know and understand the details of each aspect, even if you elect to hire outside or in-house professionals to handle some of the workload. more...
Use the Economic Downturn to Position Your Business for Success
The current economic downturn provides a unique opportunity to really examine the details of how your venture is running. Focusing on the three keys to business success, financial management, marketing, and planning, will enable your business to weather the downturn and emerge poised for success. more...
Read more articles about Planning Your Business
Marketing Articles
Use Niche Market Segments to Improve Your Bottom Line
Most businesses are very clear on the primary target market for their product. Defining additional niche market segments can significantly add to your sales in a very cost effective manner, because targeted marketing can lower your cost to acquire a new customer. Read more about improving your bottom line through niche market segments...
Fine-Tune Your Marketing to Maximize Returns
When starting a business, marketing is usually one of the largest single classes of expenses in your budget. By analyzing the performance of your marketing efforts, and adding in low and no cost marketing avenues, you can increase your profitability and tame your marketing expenditures. Read more about maximizing profit through fine-tuning your marketing plan...
Starting a Business? Online Presence is the New Yellow Pages
Do you really need to have a website for your business? Absolutely! Many consumers check the website of new business to decide whether to visit them the first time. Having a website lets you build a relationship with your target customers and build your reputation. A web presence is no longer an option, especially for the business startup. Read more about why an online presence is vital when starting a business...
Starting a Business? Don't Skip Researching the Competition
In the excitement over a new, great idea, many entrepreneurs rush headlong into business without pausing to research their competition. Many times this results in entering a too-crowded market without a unique reason to buy their product, being unable to compete with existing indirect competition, or trying and failing with marketing methods that have already been rejected. Read more about why researching the competition is a step your business startup shouldn’t skip...
The Truth About Marketing
Leading your target customers to your product can be the most frustrating aspect of starting up a new business. Though there are thousands of articles, books, videos, seminars, and other teaching tools available that claim to be the answer to your marketing woes, the reality is that whatever route you choose you will need two things -- time and money. Having more of one can make up for less of the other, but the sum total must give your startup a shot at success. Money buys you ad space, buys you market information, and buys you tools to create awesome marketing messages. Time buys you…well, time! No matter how you plan to promote your business, it takes time to build your brand and customer base. more...
Read more articles about Marketing for Your Business Startup
Financial Management Articles
Financing a Business Startup? Details Matter
Regardless of where you are seeking financing when starting a business, knowing and understanding the details of your business matter. Not only do you need to know the details of the finances of your business, you also need to know your competition, your marketing, and be prepared to solve problems as they arise. Read more about why the details matter when you are financing a business startup...
Grants for Starting a Business-- What's Real and What's Not
"Free grant money to start a business!" The ads are everywhere these days. But are they real? Some grants are available, although not as many as the ads would have you believe, and you don't need any special skills or consultants to apply for them. Read more about the fact and fiction of grants for starting a business...
Startup Essentials -- The 5 Best Ways to Spend Startup Money
Finding ways to spend startup capital is easy, but there are a few things that should be included in every new business's startup budget. more...
Startup Squanders -- The 5 Worst Ways to Spend Startup Money
The road to entrepreneurship offers plenty of opportunities to waste money. Unless your rich uncle is bankrolling your entire startup without concern for what and how you spend, you need to keep your expenditures under control. The top five ways that entrepreneurs waste money, but shouldn’t, are more...
Business Startups and the Small Business Administration (SBA)
Most first-time entrepreneurs are under the impression that SBA loans are an easy, viable route to funding any startup. While the SBA is an excellent government program to assist American small business, keep in mind that it is a government program, with all that distinction means - the process is slow, the restrictions are strict, and the hurdles to approval are high. Before you commit countless hours and effort to pursuing an SBA approval, be sure you understand the realities of the programs as well as your alternative opportunities for financing your startup. more...
Read more articles about Business Financial Management
Employer Articles
Starting a Business? Use Teamwork to Achieve More
Entrepreneurship is not a solo sport. It takes a team, both within and outside the startup, to make the new business a success. Build culture into your company culture, view networking as a form of teamwork, and use teamwork to further your marketing objectives. Read more about how using teamwork will help your business startup...
Hiring for a Startup Business can be Critical to Success
Finding the right employees for your startup is critical. They will not only be representing your business, but they will also be representing YOU. Do your homework before you start hiring, and then hire the best people you can find. Read more about hiring the best employees when you are starting a business...
Motivating Employees: Understand the Five Types of Motivation to Get the Most from Your Employees
Motivating employees requires understanding the five different types of motivation and designing your company culture to incorporate all five types. Most employees respond best to a mix of motivation types, an important consideration when starting a business or adding employees to an existing business. Read more about the five types of motivation...
Read more articles about Being an Employer
Nonprofit Organization Articles
The All-Volunteer Nonprofit Organization
Nonprofit organizations can be either all-volunteer or have some paid staff. The decision on whether to have paid staff can have consequences for fundraising, sustainability, and longevity of the new nonprofit organization. Read more about the decision to be an all-volunteer nonprofit organization...
What is a Nonprofit Organization Exactly?
While there are lots of organizations that are not making a profit, the true nonprofit organization has a specific definition. The primary characteristic that each operates for the purpose of a particular public interest and not to earn profit for the benefit of individual shareholders. Read more about the definition of a nonprofit organization...
Nonprofit Organization Essentials
There are a few fundamentals required of the social entrepreneurs who will succeed at making an important impact in the world around them. In order to succeed in developing a new nonprofit, you will need a viable cause, commitment and resources. Read more about the fundamentals of nonprofit organizations...
Understanding the Nonprofit Board of Directors
The Board of Directors of your nonprofit is very similar to the Board of Directors of a for-profit corporation. However, there are a few significant differences that you should be aware of when forming your nonprofit organization. Read more about your Nonprofit Board of Directors...
Read more articles about Nonprofit Organizations
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