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Marketing Articles
This section of the LaunchX Business Startup library contains helpful articles and reference information to assist you in marketing your business.
Using Your Company Name and Logo to Establish Your Business's Startups Brand
One of the first things a new business develops is the company name and logo. These range from simple to complex, depending on the type of business. Developing your name and logo are the first step to establishing your business's brand in the market. Read more about using your company name and logo to establish the brand for your business startup...
Starting a Business? You Need to Market Your Website, Too
Every new business needs a website, and every website needs to be marketed in order to get visits from potential customers. Use these techniques to start the marketing effort for your business startup's website. Read more about why you need to market your website when starting a business...
Social Networks Provide Marketing Opportunities for your Business Startup
The use of social networks, such as Facebook and Twitter to market your business startup, can provide a new stream of visitors to your site and allow you to open dialogues with your customers and potential customers. With just a few hours a week, your business can reap the benefits of social networking. Read more about using social networks to provide marketing opportunities for your business startup...
Startup Business Website -- A Checklist for Success
Every business must have a website. Use this checklist to ensure you have covered the basics in developing the best website for your business. Read more about successfully covering the basics when launching your business’s website...
Starting a Business? Minimum Requirements for a Business Website
No matter what type of business you start, your business will need a website. All business websites must contain some basic information and features. These five key features will help your small business website reach your potential customers and enhance your overall marketing effort. Read more about the minimum requirements for a small business website...
Blog and Article Topics for Startups
With all the other tasks related to starting a business, developing articles and blogs for your website and article marketing campaigns can seem insurmountable. These techniques will help you develop good articles and blogs that will get your business off on the right foot. Read more about how to develop blog and article topics for business startups...
Blogging for Customers -- Does Your Startup's Website Need More Traffic?
Trying to gain more traffic for your website? Trying to get more potential customers interested in your company? Try adding a blog to your website. A blog provides benefits including increased traffic, increased customer loyalty, and better search engine rankings. Use these helpful hints to help you add a blog to your business startup's website. Read more about using a blog to get more traffic to your business startup’s wegbsite...
Easy Ways to Get Traffic to Your Business Startup's Website
You are starting a business and have the first version of your website up on the web. Rather than sitting back and waiting for traffic, use these techniques to let your target market know about your website and drive traffic to your site. Read more about some easy ways to boost the traffic to your business startup’s website...
Need to Write Blogs for Your Startup? How to Find Great Ideas
Now that your business startup has a website and a blog, you find yourself staring at a blank blog entry without a topic. Use these techniques to generate great ideas for blog entries and content articles. Read more about how to find great ideas for blog topics...
Use Niche Market Segments to Improve Your Bottom Line
Most businesses are very clear on the primary target market for their product. Defining additional niche market segments can significantly add to your sales in a very cost effective manner, because targeted marketing can lower your cost to acquire a new customer. Read more about improving your bottom line through niche market segments...
Fine-Tune Your Marketing to Maximize Returns
When starting a business, marketing is usually one of the largest single classes of expenses in your budget. By analyzing the performance of your marketing efforts, and adding in low and no cost marketing avenues, you can increase your profitability and tame your marketing expenditures. Read more about maximizing profit through fine-tuning your marketing plan...
Starting a Business? Online Presence is the New Yellow Pages
Do you really need to have a website for your business? Absolutely! Many consumers check the website of new business to decide whether to visit them the first time. Having a website lets you build a relationship with your target customers and build your reputation. A web presence is no longer an option, especially for the business startup. Read more about why an online presence is vital when starting a business...
Starting a Business? Don't Skip Researching the Competition
In the excitement over a new, great idea, many entrepreneurs rush headlong into business without pausing to research their competition. Many times this results in entering a too-crowded market without a unique reason to buy their product, being unable to compete with existing indirect competition, or trying and failing with marketing methods that have already been rejected. Read more about why researching the competition is a step your business startup shouldn’t skip...
Looking for a business idea? Start with the Target Market
Choosing the right business idea is the first hurdle in joining the ranks of entrepreneurship. If you aren't sure which business is for you, starting your idea search with the target market makes sense. You likely are very aware of the type of people you would (and would not) like to deal with on a daily basis. Read more about starting with your target market...
Keys to Developing a Successful Website for Your Startup Business
In the last few years, the requirements to open a business have changed. Every business, whether online or brick and mortar must have a website. The keys to developing a successful website aren't complicated, but do require you to plan for success when building your first website. Read more about how to develop a successful website for your startup business...
Take Advantage of Federal Contracts for Your Business Startup
Getting on board with federal, state or local government contracts can be a boon to your venture's bottom line. Spend a little time and effort and open up a new target market -- the government. Read more on how to take advantage of federal contracts...
Going Green is a Great Way to Market Your Business Startup
Going green can enhance your marketing messages and improve your standing with green consumers. But more than that, making eco-friendly decisions for your company will ultimately benefit your profitability and overall productivity. Read more about using your green credentials in your marketing...
Use Long Tail Keywords to Increase Your Search Engine Optimization Results
Get started on optimizing your website for search engines as early as possible in your startup process. Pay attention to possible long-tail keywords that will drive even a few people per month to your site. Don't underestimate the power of a few new customers at a time...eventually the combined efforts will get you to the top of your primary keyword searches! Read more about using long tail keywords in your SEO efforts...
Scouting the Competition Online is Integral to Your Marketing Plan
Using the internet to scout your competition is a great way to research both direct and indirect competitors. You can find out about your competition's marketing, product offerings, future strategy, and effectiveness on the World Wide Web. Knowing your competition is a key to successfully marketing your business -- be it a startup or going concern. Read more about using the internet to scout the competition...
Define Your Competitive Strategy to Help Your Business Startup Succeed
No matter whether your startup is entering a crowded market or an empty one, you need to develop a clear competitive strategy as part of your startup planning. These five primary areas in which your company can stand out will form the basis of your competitive strategy. Read on to learn how to define the competitive strategy for your business startup...
Use a Marketing Study to Evaluate Your Business Idea
Performing a simple market analysis isn't the end of your marketing research, but it can be very effective in weeding out those ideas that are not likely to succeed. Use this simple process to perform a marketing study to evaluate your business idea...
Online Marketing: The Best Tools are Free
There are an almost unlimited number of ways to market your business online, however, the best methods are free. Search engine results, social marketing, and content marketing are all great ways to draw people to your website and they are all free! Spend the time to build your presence using these free online marketing tools. Read more about marketing online using free tools...
Using Public Relations to Market Your Business Startup
Public Relations (PR) is an often overlooked method of marketing your business startup. However, by planning a public relations effort, building relationships with the right media outlets, and submitting well-written news items on a regular basis, your business startup will definitely reap rewards from this inexpensive marketing avenue. Read more about including public relations in your business’s marketing plan...
Public Relations for Business Startups: The Press Interview
Your public relations activities will eventually result in a requested press interview. To get the most of this opportunity you worked so hard to earn, you must be prepared to give an effective interview. Doing your homework will result in a great interview, and hopefully, a great article! Read more about marketing by provding press interviews...
Every Business Needs a Website
Does your business need a website? YES! At this point in time, every business should have a website. Regardless of the business model or type of company you plan to start, posting a website for your startup is a virtual requirement. Read more about why every business startup needs a website...
Networking When You Work From Home
Every year, more people are working out of their own home or in small office environments. While working at or close to home can offer significant benefits to workers, it can also result in feelings of isolation and disconnect from the rest of the business world. Read more about networking when you have a home business...
The Truth About Marketing
Leading your target customers to your product can be the most frustrating aspect of starting up a new business. Though there are thousands of articles, books, videos, seminars, and other teaching tools available that claim to be the answer to your marketing woes, the reality is that whatever route you choose you will need two things -- time and money. Having more of one can make up for less of the other, but the sum total must give your startup a shot at success. Money buys you ad space, buys you market information, and buys you tools to create awesome marketing messages. Time buys you…well, time! No matter how you plan to promote your business, it takes time to build your brand and customer base. Read more about marketing strategies for your small business...
The Art of Working A Room -- Networking Skills for Small Business
Mastering the art of effective networking marks the difference between merely successful entrepreneurs and captains of industry – the better you are at networking, the more power you wield. Networking serves many purposes, from building your customer base to providing and receiving needed resources from contacts in the business community, and anyone planning on growing a startup should devote time to sharpening their networking skills. Read more about networking when you are starting a business...
