Recently, we attended an event by a relatively new nonprofit organization. At this event you could adopt pets that the organization cares for in foster homes, make a direct donation, or get on their mailing list. I talked to one of the co-founders for several minutes about their organiation, their mission, and their needs (currently they need more foster homes). I even put my contact information on their sign-in sheet. It’s now been over two weeks, and I haven’t heard a peep from them. Not an eMail, not a phone call, not anything.

It turns out that all the effort they put into arranging their event, the time they spent talking to people who attended, was basically for naught because of their lack of follow-up. At this point, I’m highly disinclined to donate either time or money to their organization because they gave me the impression that they are poorly run and disorganized — not the place I want to send my donations!

The moral of this story is to say, that while it is important to generate interest for your nonprofit organization, it is even more important to follow-up with the people you meet and follow through on any commitments you give.

Starting a Nonprofit? Start Here. Go Far. LaunchX.com