Have you noticed that many information websites provide a monthly subscription service? Recurring subscriptions are a great money-maker for private businesses, and can be a great way to maintain a steady level of giving from your contributors, as well.

For the donor, monthly giving provides:

  • A manageable amount added to a monthly budget that adds up to a large overall donation. $25 a month (less than a trip to a restaurant for a family of 4) turns into an annual donation of $300.
  • A tangible action supporting a cause they believe in every month.

For the nonprofit monthly giving provides:

  • A predictable, steady cash flow.
  • An opportunity to thank their donors every month instead of just once a year.
  • An opportunity to remind their donors of the great cause they are supporting every month.

If you don’t have an annual pledge, with a monthly giving option, then you should consider it for your nonprofit organization.

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